the activist

Androgynous, trampified, multidimensional, multifunctional, the brand commercialises an eco-industrial look rooted in a feel-good concept

 

 

 

The company ethos is to avoid suiting   conventional hierarchies and to balance art and commerce, remaining free, and faithful to the principles of nature.

As the archetype of Artemis breaks the mold of the ancient grids, truly devoted to what she knows and loves which in her case is nature, .O uses similar principles to break the conservative mold of the modern genre.

 

Androgynous, trampified,   multidimensional, multifunctional, the  brand  commercialises  an  eco-industrial  look  rooted  in  a feel-good concept.

 

We are a  swedish/south african  concept brand  focusing  on niche   market, studio  produced,  activist-fashion.

 

The production  process is  Cape  Town based,  sourcing  globally and supporting natural fabric culture. We distribute to a family of dedicated  customers and buyers in South Africa and Europe. 

 

The  company ethos is to avoid suiting any system or abiding by conventional   hierarchies, and  to balance  art and commerce, remaining free, and faithful to the Principles of nature.

.O clothing has developed  as a forum  for  a  variety   of expressions and presents annual shows as well as studio produced

one  off  concept   collections. 

The brand  is  known  for  its collaborations  with  poets,          artists, photographers and journalists, to under one roof express their united drive to better our world.

As the archetype of Artemis breaks  the mold  of  the ancient

grids, truly devoted to what she  knows and  loves, which in her case is nature, .O uses similar principles to break the conservative mold of the modern genre.

      . //| Our politics are r00ted in the dominance hierarchie 

Androgynous, trampified,   multidimensional, multifunctional, the  brand  commercialises  an  eco-industrial  look  rooted  in  a feel-good concept.

 

We are a  swedish/south african  concept brand  focusing  on niche   market, studio  produced,  activist-fashion.

 

The production  process is  Cape  Town based,  sourcing  globally and supporting natural fabric culture. We distribute to a family of dedicated  customers and buyers in South Africa and Europe. 

 

The  company ethos is to avoid suiting any system or abiding by conventional   hierarchies, and  to balance  art and commerce, remaining free, and faithful to the Principles of nature.

.O clothing has developed  as a forum  for  a  variety   of expressions and presents annual shows as well as studio produced

one  off  concept   collections. 

The brand  is  known  for  its collaborations  with  poets,          artists, photographers and journalists, to under one roof express their united drive to better our world.

As the archetype of Artemis breaks  the mold  of  the ancient

grids, truly devoted to what she  knows and  loves, which in her case is nature, .O uses similar principles to break the conservative mold of the modern genre.

/ oe hierarchies of the animal world / what does the top dog, chimpanzee, or sea lion get? sex and  food / our leaders aren’t so different /  just replace food with power / many species foster alliances within their societies and jostle for power / we pretend to be shocked by the behaviour of our politicians, but as a species were really not all that surprising / Not much has changed through the aeons / on the other hand, when I look at corporations I see a dangerous aberration of our own making / the corporate animal exists only in the two dimensions of paper, yet it feeds on the wet and wild three dimensional living world / unlike any other user of the earths resources,  corporations have evolved untouched by the inexorable pressures that have forced each species to coexist with every other / their growth is cancer-like, but instead of withering on the destruction they cause, corporations escape death by lifting their heads and moving on to another unsullied energy-rich habitat  / 

/ our politics are rooted in the dominance hierarchies of the animal world  /

|.                                                             what does the top dog, chimpanzee, or sea lion get? sex and  food                          / our leaders aren’t so different                                                            /  just replace food with power /

 

 

many species foster alliances within their societies and jostle for power / we pretend to be shocked by the behaviour of our politicians, but as a species were really not all that surprising /

 

Not much has changed through the aeons / on the other hand, when I look at corporations I see a dangerous aberration of our own making / the corporate animal exists only in the two dimensions of paper, yet it feeds on the wet and wild three dimensional living world / unlike any other user of the earths resources,  

 

 

 

corporations have evolved untouched by the inexorable pressures that have forced each species to coexist with every other / their growth is cancer-like, but instead of withering on the destruction they cause, corporations escape death by lifting their heads and moving on to another unsullied energy-rich habitat  / 

art.023/0011/v/hp

the   ACTIVIST